McDonald’s is making some progress on use of recycled and renewable packaging, but environmental activists want the fast food chain to do more with reusables.
is making some progress on a goal it set in 2018 to use recycled or renewable packaging in 100% of its restaurants by the end of 2025, but activist shareholders are moving onto the next big target: pressing the fast-food giant for more focus on reusables.
There are many challenges that come with reusable packaging, and McDonald's has looked to highlight that as it agrees to conduct more research on the reusables economy. Last month, McDonald's released a report it commissioned from consulting firm Kearny — with the headline— detailing several reasons why reusables may be too expensive to be a sole solution.
"In a climate where it seems that there needs to be an all-or-nothing approach, what's been missed in reporting on reusables to date is just the actual open scale of it," the McDonald's spokeswoman said.Advocates for reusable packaging argue that the economics will work. Furthermore, she says other studies of reusable packaging show that, over time, businesses will save money that otherwise would be spent on disposables., which found that replacing 20% of single-use plastic packaging with reusable alternatives offers an opportunity worth at least $10 billion by weight cost, saving six million tons of material."There's unintended consequences of reuse in a world and in a system where we've made so much progress.
Both the Burger King and McDonald's pilot programs were live until mid-2022, and the fast food chains are now "assessing the development of the platform," according to a Loop spokesperson.
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