It's a nostalgic treat from more than three decades ago.
By Jordan Valinsky, CNN Business McDonald's newest item for fall doesn't have pumpkin or maple flavors. Rather, it's a nostalgic treat from more than three decades ago.
It's the latest example of a fast food giant tapping into nostalgia to excite customers. Pizza Hut recently turned back time, reintroducing its logo from the 1990s. McDonald's frequently brings back the McRib. And Burger King briefly returned the Whopper to its original launch price. Changing its breakfast lineup has helped McDonald's turn around sales during the crucial part of the day, especially as rivals bolster theirs. Wendy's recently rolled out french toast sticks, a nostalgic item for kids as they head back to school.
McDonald's CEO Chris Kempczinski said in a recent earnings call that breakfast was its"strongest performing daypart," adding that it feels good about it."It's a change. If you remember, a few years ago, I think there were a bunch of questions about breakfast," he conceded.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
This Follicle-Hacking Drug Could One Day Treat BaldnessDespite more than 50% of women and 85% of men in the US experiencing balding during their lives, there still aren’t effective treatments for hair loss. That may soon change. Via WIREDUK
Read more »
Halloween Classic Trick 'r Treat Is Getting its First Ever Theatrical Release this OctoberWe've called Trick 'r Treat the 'ultimate Halloween night movie,' but this will be the first chance to ever see the 2007 horror classic on the big screen.
Read more »
A Promising Therapy for Hard-To-Treat Depression: Deep Brain StimulationA study finds that deep brain stimulation to areas of the brain associated with reward and motivation could be used as a potential treatment for depression. According to researchers at the University of Texas Health Science Center at Houston, deep brain stimulation (DBS) to the superolateral bran
Read more »
Nuggets Journal: Watching Nikola Jokic at EuroBasket is worthy end-of-summer treatIf you enjoy watching the best basketball player in the world go to work, what are you waiting for?
Read more »
13 Beginner-Friendly Butt Plugs for Sexual ExperimentationExploring the waters of sex toys can be intimidating, especially when we're talking about tools for backdoor action.
Read more »
Watch: Casts Of “Itaewon Class,” “Love In The Moonlight,” And “The Sound Of Magic” Give Fans A Special Treat In “Young Actors’ Retreat” TeaserTVING has shared an exciting sneak peek of its star-studded new show “Young Actors’ Retreat”! “Young Actors’ Retreat” is an upcoming variety show featuring cast members from the hit dramas “Love in the Moonlight,” “Itaewon Class,” and “The Sound of Magic,” which were all directed by producing director (PD) Kim Sung Yoon. The program will
Read more »