McDonald’s is expanding its test with Krispy Kreme to more than 150 restaurants in Kentucky.
It's an expansion of the fast-food giant'swith the sweet treats. In October, nine McDonald's restaurants in Louisville started selling Krispy Kreme doughnuts. The larger test is meant to assess customer demand and to understand how a larger-scale launch would affect restaurant operations.
McDonald's has already made small tweaks from the earlier test, which didn't allow customers to order the doughnuts for delivery and included raspberry-filled doughnuts in place of the chocolate cream-filled. But the expansion suggests the initial experiment was at least somewhat successful in driving traffic despite macroeconomic challenges.
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