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McDonald's just dropped a supersized new burger, and it's coming for the Big Mac.The Big Arch, which was released on March 3 as a limited-time offering, is now the chain's biggest burger.
Its launch went viral after McDonald's CEO Chris Kempczinski posted a promo clip on Instagram in which he took a tiny bite of the monster burger and called it a "product." The internet swiftly roasted his review for feeling impersonal and too corporate.I tried the new Big Arch for myself and compared it to the chain's most iconic sandwich, and I was genuinely shocked by how much bigger it is for only a slight price increase.The burger stands out on McDonald's menu as a more "premium" offering, with larger patties, upgraded toppings, and a higher price point. It reflects a broader industry shift, as chains like Burger King, Wendy's, and Taco Bell lean into bigger, more indulgent builds and "luxe" menu offerings with better-quality ingredients to justify higher prices.Here's how the Big Arch compares to the Big Mac in terms of value and flavor.
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