Mazda has trademarked a new logo, a flattened, anti-skeuomorphic design that flattens the 3D chrome logo into a 2D image.
Mazda may soon be updating its logo, or at least adding a new version of it. On Monday the company entered a trademark application to the Japan Patent Office showing a new design for its 'flying M' badge.� As reported by AutoGuide, the logo was granted a trademark in Japan, and appears to be a flattened version of its current logo. The 2D look is trending these days, as 3D badges make way for logos projected onto screens.
� Two-dimensional logos are preferred in tech, where its appearance on a screen takes priority over a physical badge. Skeuomorphic design, which translates a traditional 3D emblem into a 2D image, can present its own problems because fake highlights and shadows must be designed into the flat likeness. However, the result can look a bit plain to those accustomed to traditional badges. Mazda is just the latest company to simply and flatten its logo.
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