Mazda Faces a Steep Uphill Road to EVs

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Mazda Faces a Steep Uphill Road to EVs
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Is the Japanese automaker trying to push partner Toyota beyond hybrid development?

, it’s a big budget for Mazda, which broke off from Ford control in 2010 and has been happily independent—if struggling to build sales and profits—ever since.after GM sold its interest in the Japanese automaker in 2010, Mazda has relied on home-market giant Toyota to help develop important products.

To compete on price in the EV market, Mazda must now source and develop battery materials and assemble EVs in North America for its vehicles to qualify for Inflation Reduction Act tax incentives of up to $7500. As for the Mazda Vision Study Model unveiled on YouTube, the sleek two-door coupe has fed speculation that we’re looking at the nextWe are not looking at the 2030 MX-5 RF, said AutoForecast Solutions’ Fiorani. “Miata owners are a hardcore bunch, and they want the feel that comes with a lightweight chassis, front-engine/rear-drive setup, and availability of a manual transmission. All these things go away with the conversion to battery-electric power.

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