One ad focuses on crime -- a top concern -- while another highlights the recovery from the COVID-19 pandemic.
Still image from Mayor Lori Lightfoot's 2022 campaign video titled,"Delivers Again."
The campaign commercials mark the first time Lightfoot has run TV ads as she asks voters to give her a second term amid concerns over crime and criticism of her leadership style. Lightfoot faces a challenging reelection fight in a multicandidate field and the commercials reflect the arguments she will make in the coming months.Crime is a top issue for voters in Chicago, where Lightfoot has acknowledged people don’t feel safe after large spikes in shootings and homicides.
Eric Adelstein, the mayor’s media consultant who is a partner at Adelstein Liston Media, said the ad aims to counteract the narrative “that there’s no plan” on crime. Lightfoot’s other commercial, “Believe,” aims to project a more positive vision for the city. It opens with Lightfoot speaking to a crowd during the 2019 race and then shows her shaking hands with a man in a wheelchair.“Believe in us. Believe in this city. We have come through hell and back, and we are the better for it,” Lightfoot says as the video jumps between photos of her shaking hands with people and talking into the camera. “Our economy is the best in the country.
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