AMC’s Anne Rice TV universe is proving to be worth the investment, with the latest show in the lineup, “Mayfair Witches,” dethroning the first title, “Interview With the Vampire,” as AMC+’s biggest ever new series premiere.
Debuting at 9 p.m. Jan. 8 on AMC and AMC+, along with a multi-network simulcast across AMC Networks’ BBC America, IFC, SundanceTV and WE TV, the first episode of the Alexandra Daddario-led “Mayfair Witches” garnered more viewers during its first five days of availability on the streaming platform than “Interview,” the previous record holder, had over that same window after its Oct. 2 premiere.
AMC notes “Mayfair” stirred up quite the conversation on premiere night, counting as the top “most social entertainment show” on Sunday, “with hundreds of thousands of interactions,” and “drove the most social activity of any new cable series premiere” during the current TV season, which the cable network attributes in part to Daddario’s “significant social reach.”
Along with Daddario, the series stars Jack Huston as Lasher, Tongayi Chirisa as Ciprien Grieve and Harry Hamlin as Cortland Mayfair. ” hails from AMC Studios and is executive produced by Mark Johnson, showrunner Esta Spalding, writer Michelle Ashford, director Michael Uppendahl and Jeff Freilich.
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