Maybe we shouldn't panic about Pinterest's growth just yet by abebrown716
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The company reported second-quarter figures on Thursday that some investors saw as disappointing. Their focus rested not on sales or profit—the data typically getting the most attention—but on monthly active users, the numbers of people who log in to Pinterest at least once every 30 days. Pinterest said its monthly users in the U.S. fell by 5% from a year ago to 91 million, and it wouldn’t provide any forecast for the third quarter, citing the on-going uncertainty caused by the pandemic.
But there’s are a couple slivers of optimism to pull from the company’s report. At least some portion of the decline in users came from those viewing the site on desktop computers. Desktop users tend to be less valuable to social media networks: They don’t spend as much time on a site as mobile users and, as a result, don’t generate as much advertising revenue. Mobile users are the coveted bunch, and Pinterest did show growth within that group, expanding in both America and overseas.
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