Bulger was named Mississippi State's assistant AD/NIL administration and partnerships on May 16 and Lee was hired on June 14 as the associate AD for student-athlete brand strategy and innovation.
The Mississippi State athletics department announced that recent hires Maya Bulger and Brandon Lee have been added to the new student-athlete brand services and business development team Wednesday.
"We are excited to have Brandon and Maya join our team and help lead our evolving student-athlete brand services and business development unit into the future,". "Over the last several months, we have conducted extensive research and planning as the collegiate athletics model continue to shift with revenue sharing on the horizon.
Bulger was the director of football NIL starting in July 2023 and had a similar role for two years prior at Illinois State. From July 2020 to May 2022, Bulger was an athletics development and special events graduate assistant.
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