McDonald's is pulling its AI drive-thru technology from more than 100 locations this summer, but more AI is on the way to replace it.
McDonald’s is ending a two-year-old partnership with IBM to test AI’s ability to replace drive-thru workers at more than 100 restaurants, according to Restaurant Business. The world’s largest fast-food company is reportedly pulling the technology later in July. However, McDonald’s tells the trade publication this experiment with IBM has “given us the confidence that a voice-ordering solution for drive-thru will be part of our restaurants’ future.
“While there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly,” McDonald’s USA chief restaurant officer Mason Smoot said in an email to franchisees obtained by Restaurant Business. “After a thoughtful review, McDonald’s has decided to end our current partnership with IBM on AOT and the technology will be shut off in all restaurants currently testing it no later than July 26, 2024.
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