Max Still Hasn't Fixed Its Controversial Creators Label
The launch of Warner Bros. Discovery's new merged Max streaming service last month didn't come without some hiccups. Chief among them in the minds of creatives, however, was the frustrating decision to label writers, directors, and other members of the creative teams of television series and films all under the confusing label of "creators.
At the time, Max said it could take "weeks" to get the changes finalized considering all the data that would have to be transferred into its respective categories. With each passing day, however, it only gets more baffling that such a blatant credits violation is still up for all to see, especially since the platform's predecessor, HBO Max, detailed the individual roles of creatives on its credits page.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT This gets especially infuriating in the case of something like Avatar: The Way of Water. Despite launching on Max on June 7, over two weeks after the platform's rebranding, it still has the creators label with James Cameron, the director and main writer and producer of the film, listed fourth in the credits.
Again, this insulting display remains as writers are still striking for fair wages that better fit rising inflation and changes within the industry. As writers are asked to take on more and more responsibilities, they merely want proper compensation and credit for all that they do through all phases of a title's creation. They're also seeking protection from A.I., a fear that only continues to rise especially after Marvel's Secret Invasion series utilized an A.I.
Collider's own Therese Lacson and Mike Muney have a full write-up on what the writer's strike means for you if you want to learn more. Stay tuned for more on the strike and how the Max service responds.
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