Icons and alliterations were top of mind for Ian Griffiths as he was conjuring up Max Mara’s pre-fall collection.
The designer revved up the house’s signature styles by referencing the ultimate icon, Marilyn Monroe, whose happy, carefree images were pinned on his mood board. Not that the actress was a new inspiration in fashion or for Griffiths — she’s already infused the brand’s narrative twice in the past — but her influence is constantly revamped, and most recently by Ana de Armas’ interpretation in the “Blonde” movie.
“What if she stayed in New York? What would she have worn at present day?” wondered Griffiths. Great outerwear of understated luxury, practical denim pieces, dresses with an athletic vibe and some prints here and there, imagined the designer.
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