Max Mara Fall 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Whether by design or not, Max Mara established an excellent precedent at its show this morning. Thanks to a traffic accident on the corner of Via Piranesi we were—just as at Marras yesterday morning—running far later than we should have before the first show of the day had even begun. Yet inevitably a considerable crowd was milling dozily around the runway enjoying doing everything but taking their seats.
Ian Griffiths cleverly shaped this collection around Colette, the Joan Didion of the Belle Epoque. Praising “the spareness of her writing,” he craftily added: “she arouses these great passions but with very simple language and straightforward words. It struck me that that is what Max Mara does with design.
All this unfolded on the finally blank page of Max Mara’s runway in a collection that was both grown-up and sensual. Flannel all-in-one rompers based on 1920s camisoles and camiknicker sets were worn out in black or under tailoring in camel, over tights. Fagotting-stitch seams on tweed version were edged in leather. The cable-knit in a gray dress flowed in a gentle arc from shoulder down across the body to calf. Narrow skirts featured triple volants at the back .
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