Max launches with opening day bugs and a new 'Ultimate Ad-Free' tier of service
Published May 23rd, 2023 10:55AM EDTMax, the brainchild of Warner Bros. Discovery and David Zaslov, has officially launched today. Gone is the HBO Max app and, in its place, the Max app reigns from the iron throne. Users of the HBO Max app may have already seen it go away on their devices and get replaced with the Max app but, if you haven’t, you’ll need to download the Max app manually. You’ll need to do so in either case in order to enjoy HBO content going forward.
In addition to some opening day bugs , Max is also launching its new Ultimate Ad-Free tier of service. That will bring the top tier of service to enjoy HBO content to $19.99 per month, a jump of a few dollars compared to HBO Max’s highest-costing tier.
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