Max Expected to Raise Price as Warner Bros. Discovery Plans More Cost Cutting

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Max Expected to Raise Price as Warner Bros. Discovery Plans More Cost Cutting
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Max is also set to see an as-yet-unknown number of layoffs.

Max , the Warner Bros. Discovery-owned streaming service, will reportedly be increasing its price as part of the company's ongoing effort to cut costs and reduce its overall debt load. In the time since Discovery took over Warner Bros.

"The company is focused on the long-term growth of the business overall, including Max, which has been a priority across WBD to expand the original content offerings for our streaming audiences including news originals from CNN, March Madness and NBA Finals from sports, local language content from international, and a new distribution deal with A24."

HBO Max, the precursor to Max, was created by former management, and was for a time the fastest-growing streaming platform in the U.S. While it's notoriously difficult to break even on a streaming service, Warner Bros. had a strong user base and high customer satisfaction on its side.

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