The new Max streaming service is drawing attention for the strange way it’s crediting directors and writers onscreen:
content are together in one place. But there’s something else that got lumped together ... the entire creative teams behind the site’s movies and TV series.
Previously, HBO Max would credit every creator separately. You could see who directed your feature film or the episode of the show you selected; you could also see the writers, and so on. Not anymore. Instead, Max chooses to lump them together as generic and unspecified “Creators.”That's all problematic enough, right? Well, there’s another layer here. Grouping writers and directors together as “Creators” implicitly shows what Warner Bros.
The whole thing is also a fiasco because it further alienates audiences from the labor that went into creating the programs. It’s all about the final product, and not the 1000s of man-hours that went into creating that product. If this is a new precedent, it could engender a certain apathy towards groups like writers or directors, which have previously relied on accolades to make a name for themselves.
“We agree that the talent behind the content on Max deserve their work to be properly recognized,” a Max spokesperson said in a statement to . “We will correct the credits, which were altered due to an oversight in the technical transition from HBO Max to Max and we apologize for this mistake.”
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