‘Max’ Could Be the Name of Merged HBO Max/Discovery+ Service

The mashup of HBO Max and Discovery+ is likely to be called just “Max.”

“At the end of the day, putting all the content together was the only way we saw to make this a viable business,” JB Perrette, president and CEO of global streaming and games at Warner Bros. Discovery, said this summer when. “Bringing HBO Max and Discovery+ together is aimed at cutting churn so “there’s something for everyone in the household,” he said.

Execs haven’t publicly discussed what the name or pricing of the HBO Max-Discovery+ combo will be. On the Q3 earnings call, Perette said pricing is one the things “that makes us particularly optimistic about the products coming together,” in addition to “broader positioning that allows us to move from a product that may have a slightly more tailored approach to a fewer number of people in a household to a product that actually appeals to everybody in a household.

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