Maverick Life: Wellness: The Well, the Will, the Bill By Malibongwe Tyilo
The hashtag #Team5am, popular with the early rising jogger set, has some 10.5k entries on Instagram; curiously, the captions reflect that it is primarily popular in Brazil and South Africa, but that’s another conversation for another day.
Looking out at this carefully composed digital landscape, where wellness practices are also status symbols, you could be forgiven for thinking that wellness always comes with a price tag. In fact, according to a report published in October 2018 by the Global Wellness Institute, a “non-profit organisation with a mission to empower wellness worldwide by educating the public and private sectors about preventative health and wellness,” the global wellness industry is worth over $4.2-trillion.
Globally, the industry is projected to grow by $681-billion by the year 2022. Yes, even more wellness fads are coming. While the number above could be an indication that more and more of us are getting healthier and seeking better ways to take care of ourselves, there is no denying the carefully targeted marketing campaigns behind wellness trends.
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