Maverick Life: In South Africa, Beyonce’s makeup artist is launching an exclusive line of vegan makeup By Emilie Gambade
In the last few years, the global beauty industry has exploded with more beauty brands popping up, selling a wide range of products through brick-and-mortar retail stores, e-commerce or direct-to-consumers business models driven by social media influence, à la Glossier, Violette Serrat or Kylie Cosmetics by Kylie Jenner. According to a, “the global cosmetic products market was valued at around USD 532-billion in 2017 and is expected to reach approximately USD 863-billion in 2024”.
Sir John Barnett’s bio reads like a map towards celebrity fandom: he lives in West Hollywood, Los Angeles, worked with industry veterans Pat McGrath and Charlotte Tilbury, built partnerships with beauty giants L’Oréal Paris, MAC, Yves Saint Laurent, Estée Lauder and the digital cosmetic company and cult brand Glossier and now, Woolworths.
The products – 10 pieces including an eye shadow palette, four brushes, a bronze stick, liquid lipsticks and assorted iridescent nail polishes – are cruelty-free and 100% vegan, using only oils and extracts from natural botanical sources. “This means they’re free from animal-derived ingredients commonly used in beauty products like lanolin, carmine, collagen, royal jelly, beeswax, milk, silk powder and hyaluronic acid.
The palette of eyeshadows reveals contrasted shades: natural tones followed by sparkling colours, in petrol blue, green and gold. “There’s a duality happening here. There’s natural, supernatural tones and then there’s the rock star element. A woman who loves a mundane approach to makeup, who works in a more conservative environment or an office, she’s somewhere in here , and someone who’s a rock star, she’s here .
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