Maverick Life: Beyond lip service: The lipstick that literally saved lives By Malibongwe Tyilo
Living in the partially woke “safe spaces” of 2019, it’s easy to forget how radically different the world was 25 years ago, in 1994, especially when it comes to LGBTQ rights, HIV/AIDS treatment and stigma among all sexual orientations and gender identities. Despite this, progress around these issues is yet to reach many and the struggle continues.
In 1997, Ellen Degeneres came out on her sitcom, breaking the record of her show’s ratings, with an estimated 44 million people watching, nearly three times the usual audience. Her show’s crew received death threats and there were bomb sweeps on set. US televangelists Pat Robertson and Jerry Falwell dubbed her “Ellen Degenerate”; the show was cancelled a year later.
Throughout the past 25 years, MAC Cosmetics built on its message, asking celebrities, musicians and artists Eve, Dita von Teese, Fergie, Sia, Miley Cyrus, Elton John, Mary J Blige, Ricky Martin and Celine Dion to front the VIVA GLAM campaigns. According to MAC Cosmetics, “To date, the sale of VIVA GLAM products has funded more than 1,800 organizations across 92 countries around the world, that help 19 million people.”2004 Viva Glam campaign, featuring actress Chloe Sevigny.
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