SA Tourism's plan to sponsor Tottenham Hotspur is reaching new boundaries of madness and indecency.
We don’t know where to start. We’ve tried writing this letter a number of times and had to delete the expletives and start again. We even asked ChatGPT to help us write what we wanted to say; it just shrugged and shut down.
Tourists also like water. Not just fancy swimming pools but, you know, the elixir of life. The stuff you use when you want to brush your teeth. The liquid that comes from taps and that keeps us alive? Tourists like to swim in the sea. The actual ocean. Not the sewage-infested water because load shedding has shut down the water-treatment plant again.
As any high-school business studies book will tell you: if the product is good enough, you don’t need to spend R1-billion on otherwise meaningless marketing. South Africa is good without it: we’ve got sun , we’ve got amazing restaurants, incredible vineyards, a natural beauty that is second to none, and it is filled with beautiful, friendly, kind people .If the product is good enough, you don’t need to spend R1-billion on marketing.
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