Streaming services helped lift Matthew Perry’s memoir to bestseller status, showing the staying power of “Friends”
“Streaming is playing a big part in keeping older TV shows alive,” said Jon Yaged, the interim head of Macmillan Publishers U.S. who is set to become chief executive next year. “We thought his book would appeal to the show’s original audience, those who followed, and today’s high school kids.”
, followed by reruns on local broadcast TV stations and cable networks. The show attracted a fresh, younger generation of fans when it was streamed on Netflix in the U.S. from 2015 through 2019. “Friends” subsequently moved to rival HBO Max, where it is currently available. Celebrity titles are largely hit or miss, depending on how committed the authors are to their projects, how much they choose to reveal, and whether they have a larger message or mission. Macmillan’s Flatiron Books thought Mr. Perry checked all three boxes and bought world rights from literary agent Cait Hoyt before it went to auction.Catch up on the headlines, understand the news and make better decisions, free in your inbox every day.“Two things were true,” Ms. Hoyt said.
After two consecutive years of strong growth, book publishing has had a bumpy 2022 as consumers re-emerged from the pandemic and embraced live entertainment. Sales of nonfiction books in particular have been struggling—down 10% so far this year in terms of print copies sold compared with a year earlier, according to book tracker NPD BookScan.
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