The show, greenlit three years ago, will star the 'True Detective' duo as fictionalized versions of themselves.
partners and Salesforce pitchmen as fictionalized versions of themselves, will debut Sept. 23 on Apple TV. McConaughey and Harrelson executive produce the series in addition to starring.in March 2023 — long enough ago that the studio behind it, Paramount TV Studios, was still called Skydance Television .
Apple TV still had a “+” as part of its name.reads as follows: “After Woody’s daughter’s wedding falls apart, he loads up the family and heads to Austin for an extended stay at Matthew’s ranch. But what begins as a healing getaway quickly spirals when Matthew’s mother, Ma Mac , accidentally lets slip a long-buried secret that the two friends might actually be brothers.
As Woody turns the ranch upside down in pursuit of the truth, Matthew finds himself juggling an entirely different identity crisis: a potential run for governor of Texas. The result is a heartfelt, chaotic, and wildly funny story about friendship, family, fame, and the messy line between myth and reality. ” The show’s cast also features Natalie Martinez, Brittany Ishibashi, Nolan Almeida, Ella Grace Helton, Noah Carganilla, Highdee Kuan and Oona Yaffe. ) is the showrunner for Brothers.
He executive produces with McConaughey, Harrelson, Natalie Sandy, David West Read, Trish Hofmann, Bill Bost, Jason Winer, David Finkel, Brett Baer and Jeremy Plager. Trent O’Donnell directed several episodes, including the pilot. Plus Icon The Hollywood Reporter is a part of Penske Media Corporation. © 2026 The Hollywood Reporter, LLC. All Rights Reserved.
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