Matthew McConaughey had us fooled for a second. His new commercial for Salesforce, which he co-created and premiered during the Olympics, opens with the Oscar winner in an astronaut’s suit, making …
His new commercial for Salesforce, which he co-created and premiered during the Olympics, opens with the Oscar winner in an astronaut’s suit, making the spot look like it could be a trailer for a sequel to his 2014 film “Interstellar.”Super Bowl
In short, McConaughey hopes the “New Frontier” spot will have consumers as well as corporate giants thinking about their value systems. “I hope they go, ‘Look, what McConaughey and Salesforce is saying, is there is a problem in society today. Our relationship with each other, our relationship with the environment is fragile, man. We got a lack of trust, we got a lack of fairness. We got a lack of sustainable innovations. We have a lack of values.
[Laughs] No, but I would love to sit down with the four of us and have a roundtable fun discussion. Look, we did that line on purpose. It’s a wink and nudge. But our campaign is not anti-technology. It’s not anti-pioneering space. It’s saying, “Hey, we have to not be so ready to quit on our home team; our home planet. We got a home field advantage, let’s take care of it.
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