Matthew Brown, the 26-year-old L.A. gallerist, might be the breakout star of Frieze Week:
We’ve all heard the origin story of the savvy 20-something who moved to Los Angeles, started selling posters out of the back of a car, somehow met all the right people, and wound up the most powerful art dealer in the world. But Larry Gagosian might want to watch his back, because nearly four decades after he set up shop, another savvy 20-something has, in the space of just four years, gone from fetching coffee for his underlings to spearheading the gallery whose name is on everyone’s lips.
He worked for Gagosian half of the week, and the other half with the smaller talent incubator Hannah Hoffman. “It was really awesome, because it was like both sides of the art world,” he said. Brown’s eyes were always on the prize, though: “When you’re young in the art world, you can just reach out to people, and they want to help you out or give you advice because you’re just a kid—more so than if I was some 45-year-old former finance guy or some shit.
The charm that hooked Deitch is what many people first notice about Brown, but try to probe deeper and you may find yourself frustrated. He can be guarded in conversation, and most everyone I talked to about him for this story described him as shy.
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