Mattel's SDCC Booth Invites Guests Into Barbie's World

Margot Robbie as Barbie, wearing a cowboy hat and smiling at an older woman at the bus stop in Barbie

The Big Picture Even though it’s been a full year since Greta Gerwig broke records with her feature-length telling of Barbie, it’s still a pinkified world, and we’re all just living in it. This weekend, those in attendance at San Diego Comic-Con can step into Mattel’s Barbie-run world and enjoy an immersive experience thanks to the company’s gargantuan pop-up.

Wanna Play a Game? Close One of the most classic titles in Mattel’s folder is the game of Uno - a hit for almost every age under the sun. At SDCC, the company was showing off a slew of different themes, giving fans across a broad spectrum a card collection to call their own. From Deadpool to the NFL, and Star Trek to Batman, there’s a game out there for everyone.

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