The toy giant hopes 750,000 plush toys based on the viral Baby Yoda character from the “The Mandalorian” Star Wars series on Disney+ will boost year-end sales.
May 5 - Mattel Inc will have a new line of “Baby Yoda” toys ready to hit shelves in time for Christmas, the toymaker said on Tuesday, as it joined rival Hasbro in charting a recovery from the financial damage caused by the coronavirus lockdowns.
However, Mattel Chief Executive Officer Ynon Kreiz told Reuters that while he was expecting demand to increase towards the vital end-of-year holiday shopping season, any ramp up in production would be dependent on evidence of consumer demand rising in the coming months. Mattel, known for its Barbie and Hot Wheels toys, said net sales fell 14% to $594.1 million in the first quarter ended March 31, as toy stores were forced to close in strict government lockdowns to contain the spread of the virus.
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