Reeves discusses the iconic teaser trailer, fighting for the handheld POV, potential sequel ideas, & more ahead of 'Cloverfield's 15th anniversary.
Long before his acclaimed entry to the Dark Knight’s onscreen adaptations with The Batman, director Matt Reeves essentially revived the found-footage genre with 2008’s sci-fi, Cloverfield. Nearing the film’s 15th anniversary, Collider’s Steve Weintraub spoke with Reeves about the experience of making a monster movie so unlike anything out at the time, and one that would go on to spark a franchise within the “Cloververse.
COLLIDER: First of all, people nowadays won't realize or remember the way you guys marketed the release of Cloverfield, and I believe it could not happen today because of social media and everything else that goes on. Yeah.Because I think if a filmmaker like you were to be making a movie, everyone would know about it. The town would talk. I think it could happen with an unknown director and an unknown cast, but with any name person now it would leak.
REEVES: Well, I mean that was the thing, is that the idea from the beginning was they knew that we could have this prime spot on the Transformer's release. So the idea was if we could put together the trailer to have it ready for then– and the weird thing was that the trailer was, for us, it was [a] twofold thing. Well, it was threefold. One was, it was a trailer that would be on Transformers and everyone thought, “Well that's probably going to be huge.” That would be an amazing spot.
So the whole thing was very, very unusual. I would say that it's probably one of the few experiences that could be described in that way. I mean, to make a trailer for a movie that you haven't shot yet, that hadn't actually been written yet, and have it come out on Transformers and have the whole world react and then to know, “Oh God, now we have to make the movie.” That's a pretty weird high-wire act.
So for many years you guys have talked about doing a sequel. Did you ever come close to making one, or was it one of these where the story just was never right, and it never felt good?
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