Matt James will become the first black man to take the lead role on ABC's 'The Bachelor.'
"Bachelorette" season. He was part of Quarantine Crew on TikTok, which featured videos of Brown, Cameron and James.
Alums and fans of the"Bachelor" franchise have been long calling on the series to more consistently and equally cast contestants of color, calls which have gotten louder as protests across the country and around the world have shown support for the Black Lives Matter movement in the wake of the killing of George Floyd.
"Representation matters, and it is one of the most important ways our country can embrace its diversity and evolve," read a statement from the group. "We will use our power as viewers and fans to hold ABC and Warner Bros. accountable and demand they use their platform in a more thoughtful, race-conscious, and socially responsible way. It’s time that ABC, Mike Fleiss, and Warner Bros.
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