At a place where green jackets never go out of style, the sometimes-wild, often-trendy and always-interesting fashion sense of those playing Augusta National has become a viral subplot to the competition at the Masters this week.
AUGUSTA, Ga. —
Viktor Hovland, who is contending again this year, has an apparel deal with J. Lindberg. And when it comes to Masters wear, the Swedish clothing company has put him in some bold prints that often pay homage to the home of the year’s first major.That includes the black shirt with the giant azalea across the front that Hovland wore this week. The azalea, a particular species of Rhododendron, is almost synonymous with Augusta National and can be found throughout the course.
Rory McIlroy still wears Nike, just like Scottie Scheffler, the world’s top-ranked player, and Brooks Koepka, the reigning PGA champion. Rising star Ludvig Aberg is among those wearing Adidas gear, and former Masters champion Jordan Spieth is the most well-known ambassador for Under Armour, reportedly making eight figures annually on a deal through the 2029 season.
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