Comms Declare asks ACCC to investigate show sponsor Australian Gas Network for alleged greenwashing
MasterChef Australia fans ‘are being deceived into thinking that the gas used in the program is good for the planet’, climate campaigner Belinda Noble says.MasterChef Australia fans ‘are being deceived into thinking that the gas used in the program is good for the planet’, climate campaigner Belinda Noble says.A climate communications group has asked the Australian consumer watchdog to investigate claims made about “renewable gas” by one of the sponsors of Network Ten’s MasterChef.
“The biomethane and grey hydrogen used in the MasterChef kitchen is not renewable, not low emissions, not commercially viable and not available in ordinary Australian homes.” Noble reiterated earlier calls by climate and environment groups for the program to drop the sponsor “and move to induction cooking, like their counterparts around the world”.in general competition and compete in a barbecue challenge on grills that use hydrogen. The biomethane is supplied by Jemena, which owns gas pipelines and distribution networks, and AGN.
The hydrogen used on MasterChef is “grey hydrogen” made using gas through a process known as steam methane reforming, and also leads to emissions into the atmosphere. Asaid the emissions would be offset by buying carbon credits, while renewable hydrogen, which has zero emissions, was “intended for use in future seasons”.
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