Master & Dynamic’s MW75 Neuro Headphones Track Brain Activity at a Steep Price

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Master & Dynamic’s MW75 Neuro Headphones Track Brain Activity at a Steep Price
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The MW75 Neuro gamify focus for $700, but is it worth it?

New York-based Master & Dynamic is best known for its premium sound and gorgeous portfolio of audio peripherals. The price tags on its products also attest to how premium they are. In fact, if there’s anything we’ve. With its cheapest headphones priced at $450, M&D makes it clear that it’s not for consumers shopping on a budget. It likes to remain exclusive to professionals or “real audiophiles.” sensors and rebranded them as the MW75 Neuro for $700.

I’m with my friend on this one. The MW75 Neuro is the kind of gadget you find extremely novel initially simply because it’s a new concept, but you get bored of it just a few weeks in, as I did with my review unit. I found that I had no “real” reason to keep tracking my focus. Also, let’s be honest: none of us has the time to check a graph of your focus patterns after completing each task. And maybe someone without attention deficit issues might even find it completely unnecessary.

Closely related to the point above is the fact that this device is marketed as a way to draw conclusions about how various activities affect your focus time. But I can’t wear a 378g device with an eight- to nine-hour battery life on my head long enough to notice these patterns. For that, I’d need tech that’s a lot more invisible.

Honestly, I couldn’t use the Neuro quite a few times when I wanted to simply because they were either out of battery, not recognizing the Bluetooth connection, or failing to activate all their sensors even though I ensured my hair was fully pushed back and my head and the earcups were fully in contact. Yes, I could’ve charged them once or twice daily, but that’s unrealistic for me and most people, and I would’ve done that solely for review purposes.

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