News Corp announced Monday that it is suing AI startup Perplexity over allegations of copyright infringement on a massive scale.
Whereas Google operates a search engine, Perplexity aims to operate an AI answer engine that allows users to “ask any question.” It then “searches the internet to give you an accessible, conversational, and verifiable answer,” per the company FAQ. If that sounds like an AI-enhanced version of search, you’d be right.
A new kind of search Perplexity doesn’t use a proprietary AI, as Anthropic, OpenAI, or Google do. Those models have their own legal troubles, but Perplexity is different in that it relies on open-source and commercially available models to process the information it scrapes from the public web. At least in theory, Google Search and news sites have had a symbiotic relationship with Google earning ad revenue from its search results while driving traffic to the sites. Publishers of content earn revenue through ads placed on the post page itself, resulting in both sides getting paid, traffic flowing freely to independent sites, and few paywalls to get in the way.
According to Lane, the chatbot tried to lend credence to the story it presented by citing other reports, which ended up being just aggregated stories covering the original Forbes’ post. That is, if the New York Times publishes a post and The Verge and TechCrunch and Digital Trends all cover it, Perplexity’s AI would cite all those individual posts as citations for the NYT piece, which is not how citation works.
“According to server logs, that same IP visited properties belonging to Condé Nast, the media company that owns Wired, at least 822 times in the past three months,” Tim Marchman wrote for Wired. He notes that figure is “likely a significant undercount, because the company retains only a small portion of its records.”
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