SuperSport will no longer broadcast one of the world’s most popular sporting tournaments.
DStv’s SuperSport will no longer broadcast the world’s most popular domestic cricket tournament — the Indian Premier League ., the broadcaster said discussions with the IPL broadcasting rights holder had been unsuccessful, and SuperSport would, therefore, not broadcast the tournament from 2023.The tournament is very popular in South Africa, partly due to the many sought-after South African cricket players playing for IPL teams.
With a viewership of over 600 million, the IPL is regarded as a highly-lucrative opportunity for selling advertising. Four contracts were on offer, covering television and digital rights, as well as a selection of important matches. Rights were divided into various regions, with one set focussed on the Indian subcontinent and others overseas.Viacom18 took the rights for three of the five global territories — sub-Saharan Africa, Europe, and South East Asia and Oceania — while the Times Group secured rights for the US and Middle East.
The question on many local cricket fans’ lips will now be where else they could watch the IPL and Proteas matches in the future.
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