The Bay State recorded a handle of $411.8 million, down 19% month-over-month, but July revenue was nearly identical to June.
Massachusetts sports betting operators overcame a nearly $100 million drop in month-over-month betting action by producing a 10.26% hold in July. The win rate jumped two percentage points from June, and taxable revenue of $41.2 million helped the Bay State fill its coffers with $8.2 million.
Online sports betting drove much of that as the mobile handle went over $405 million for the month, and 98.8% of the revenue was produced by the seven online sportsbooks. The Bay State’s three brick-and-mortar sportsbooks took the brunt of the Celtics’ race to the title, losing more than $588,000 in taxable revenue on an $8.6 million handle in June.
No other sportsbook came close to the two giants in the Bay State. BetMGM’s handle of $27.5 million fell 19% month-over-month but its revenue of $2.8 million was up $400,000 compared to June.
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