Carlos Tavares believes Maserati is not clearly positioned and 'the storytelling is not how it should be'
Maserati Q3 sales fell 60% compared to 2023, with year-to-date figures down more than 58%. Stellantis CEO blames Maserati ’s decline on weak brand positioning and aggressive dealer discounting. With a reduced model lineup and cost-cutting measures, Stellantis is refocusing Maserati on profitability and premium appeal. Maserati managed to sell around 20,600 cars through the first nine months of 2023.
There, Stellantis reported a sobering 60% drop in Maserati sales compared to the third quarter of 2023. Maserati shipments remain meaningfully lower year-over-year, while 2024 has seen some important new products, particularly EV variants of the SUV and luxury coupes, the company said in a statement.
Maserati Reports Sales Stellantis
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