What started as a passion to help people become healthier through liquid vitamins has turned into a $1 billion consumer-obsessed, vitamin brand.
was initially founded in 2014 as a bespoke liquid vitamin for clients of certified nutritionist consultant and educator, MaryRuth Ghiyam. After losing her father and brother at a young age and experiencing her mother live through two brain tumors, Ghiyam left her real estate career and dove into the world of health and wellness.
Today MaryRuth’s has over 200 SKUs with over 100 SKUs in the innovation pipeline. Its Morning Raspberry Multivitamin has become the best-selling vitamin item at Whole Foods and they are the top-selling liquid, infant and toddler vitamin brand on Amazon, Vitamin Shoppe, Sprouts and Kroger. Revenue has doubled over the last 24 months and is expected to continue to grow 60% year over year in 2024.
In 2023 MaryRuth’s experienced a surge in growth due to its latest hair growth line which includes four SKUs with clinically proven ingredients for hair growth, improved fine lines and wrinkles, and natural color support delivered through liquid and liposomal technology. “Developing the hair growth line has been crucial for our next stage of growth because this is something that a lot of our customers have been asking for.
MaryRuth’s has tapped into the most bioavailable forms of macro and micronutrients in the right dosages like copper which help promote, biotin, pantothenic acid, methyltetrahydrofolate and methylcobalamin which supports hair growth and thickness. Paired with the use of Lustriva, the hairthat 92% of women reported an improvement in overall hair volume, 82% of women reported an improvement in hair thickness, and 75% of women reported an improvement in hair shine.
Casey Means, MD, co-founder of metabolic health company Levels and author of Good Energy, has also praised MaryRuth’s for leveraging clinically tested ingredients, liposomal technology and screening of harmful toxins, plastics and heavy metals. “MaryRuth's revolutionary beauty from within line leads the way in incorporating clinically researched ingredients.
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