For SmallBusinessSaturdays, designer and retailer Maryam Nassir Zadeh discusses how she’s overcoming the challenges posed by the COVID-19 crisis.
For Small Business Saturdays, Vogue will be spotlighting an independent fashion business every weekend—and the brilliant finds you can shop to support their bottom lines.COVID-19
When it comes to explaining how to navigate this tricky high-wire act in tougher times, however, Zadeh is both candid and surprisingly upbeat. “This experience of being under lockdown has been challenging, but also positive for myself and my team,” says Zadeh. “We have been having a conversation over the last year about how we can become more focused as a brand.
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