The British designer, who often modeled her clothing, figured out how to market miniskirts to the masses.
LONDON — Mary Quant, the visionary fashion designer whose colorful, sexy miniskirts epitomized London in the 1960s and influenced youth culture around the world, has died. She was 93.Quant helped popularize the miniskirt — some credit her with inventing it — and the innovative tights and accessories that were an integral part of the look. She also created dresses and other simple mix-and-match garments that had an element of whimsy.
Quant introduced miniskirts with hemlines up to 8 inches above the knee to the London scene in 1966 and they were an instant hit with young people, in part because they shocked and offended their elders. “It was the girls on King’s Road who invented the mini. I was making clothes which would let you run and dance and we would make them the length the customer wanted,” she said. “I wore them very short and the customers would say, ‘shorter, shorter’.”
Asked by the Guardian newspaper in 1967 if her clothes could be considered “vulgar” because they were so revealing, Quant replied that she loved vulgarity and embraced it. “Snobbery has gone out of fashion, and in our shops you will find duchesses jostling with typists to buy the same dress,” Quant once said. She called the store “a sophisticated candy store for grown-ups.”
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