Martin Scorsese’s Squarespace Super Bowl Ad Wants You to Put Down Your Phone

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Martin Scorsese’s Squarespace Super Bowl Ad Wants You to Put Down Your Phone
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In an interview with WIRED, the legendary director says, “It would probably take contact with extraterrestrials to catch our attention.”

Even on Zoom, Martin Scorsese knows how to frame the shot. Ostensibly he’s dialed in to talk about his new Super Bowl ad for Squarespace, but as he’s settling in, he adjusts the iPad he’s calling from to make sure his face is framed perfectly by the bookshelves behind him. It’s not so much vanity as a desire to take digital communication seriously.

Still, they’re locked into these devices. So I thought it’d be very funny to have these aliens that have been trying to reach us for years and years. Right. They can’t get through the noise the way they maybe could have a few decades ago. I go back to those early alien films, from 1950 to 1957, like The Day the Earth Stood Still and Invaders from Mars and Invasion of the Body Snatchers, The Thing From Another World—the original version. All these classics were part of our psyche at the time.

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