Martin Lewis urges shoppers to buy 15p Christmas veg at Aldi, Lidl and Sainsbury's
Martin Lewis wants shoppers to head to their local supermarket before Christmas and make the most of their cheap vegetables.
Although it may be tempting to buy all your ingredients well in advance, the finance guru advised to hold off on buying veg until the supermarkets drop their prices - some of which have already started to do so. It can be described as a 'loss leader strategy' - which means the retailers actually lose money from the low prices, but it's hoped that shoppers are attracted by this and purchase other things too that haven't been discounted.
Top Trending Stories Today On the Martin Lewis Podcast, the Money Saving Expert said: "The Christmas vegetable price war - it's on. 15p carrots, potatoes, sprouts and more. Lidl has got them from Thursday December 15. Aldi from Sunday December 18 to Saturday December 24.
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