The New Yorkers have known each other for decades, but this is their first joint ad for the televised home shopping specialist.
advertising that will be splashed on two gigantic billboards in New York City. Debuting on Nov. 11, the billboards will be up for six weeks during the key holiday selling period. Designed to play up holiday fashion and shopping onAlthough both Stewart and Basso have passed the retirement age, neither is taking their feet off the accelerator, so to speak. Emphasizing that he and Stewart are “real friends,” the designer said there was plenty of instruction during the photo shoot for the campaign.
With a namesake label of her own that offers fashion apparel, gardening tools, home decor and other products, the 83-year-old Stewart is a familiar face around QVC. She first took to the airwaves for QVC more than 30 years ago, according to a QVC spokesperson. In April, she joinedand other prominent women who are age 50 or up in its “Quintessential 50” collective, which is part of “The Age of Possibility” agenda.
The former caterer and “Just Desserts” author has long understood the economic might of having mass appeal. In 1988 Stewart was hired byas a lifestyle consultant, and the following year she stamped her name on home products with the-then 2,200-unit chain. QVC isn’t the only way that Stewart is keeping fans entertained at home. The just-out documentary about Stewart’s life that includes her infidelity to her ex-husband Andy has been getting a lot of attention.
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