Christophe Valtaud discusses Martell’s unique philosophy, and how he’s shaping the future of Cognac while staying rooted in its rich heritage.
Christophe Valtaud discusses Martell’s unique philosophy, and how he is shaping the future of Cognac while staying rooted in its rich heritage.— Martell’s esteemed Cellar Master — leads the charge in preserving and evolving the heritage of one of France’s oldest Cognac houses. With a scientific background and a deep commitment to craftsmanship, Valtaud is pushing the boundaries of tradition while ensuring Martell’s future in a competitive luxury market.
As the ninth generation of Martell Cellar Masters, what challenges did you encounter while upholding the traditions of cognac-making in a rapidly evolving market? Technically speaking, Martell is renowned for utilising the full range of terroirs, but our signature Cognac is most notably influenced by one particular area — the Borderies. It’s the smallest and rarest of the growing regions, and it gives our Cognac its signature smoothness. In fact, compared to our competitors, Martell Cognac is known for being exceptionally smooth, and it’s also free from the bitterness that can sometimes be present in other blends.Taste changes and that’s why we change.
Luxury is often about exclusivity — everyone desires luxury products, but not everyone can afford them. For those who can’t, we offer special editions, which still allow them to experience the brand’s essence. Martel is renowned for its cognac, particularly for its exclusivity, with the oldest and most prestigious stock of. We’ve carefully preserved this exceptional stock, hidden away in our cellars for years. This gives us the legitimacy to create such a collection.
As a researcher, my role involves managing a team of cellar masters, master blenders, and researchers to create and age cognac. We’re also working on adapting to climate change by developing new distillation methods, creating grape varieties suited to changing climates, and updating our warehouses to withstand these changes. While preserving the unique qualities of our terroir, we must innovate to ensure sustainability.
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