Apart from its soccer club, there’s one thing that’s associated with the image of Marseille. It’s pastis. So when Pernod Ricard, the French liquor company best known for its anise-flavored aperitif, announced a new commercial partnership with Marseille’s arch-rival PSG this week, it left a bad taste in the mouths of Marseille fans.
FILE - Bottles of Ricard liquor are seen in group Pernod-Ricard headquarters in Paris, April 21, 2005. FILE - Marseille fans support their team before the French League One soccer match between Marseille and Strasbourg at the Velodrome stadium in Marseille , southern France, Oct. 20, 2019. PSG’s Randal Kolo Muani celebrates after scoring his side’s third goal during the French League 1 soccer match between Lille and Paris Saint-Germain, in Villeneuve-d’Ascq, France, Sunday, Sept. 1, 2024.
Upset fans said they would stop drinking pastis, or switch to rival brands, while others called for a boycott of the more than 240 brands in the wine and spirits seller’s global portfolio. “I wasn’t happy to see this, frankly we didn’t quite understand,” Payan said. “I have a lot of things to say to him. First of all, I’m going to ask him how and why we ended up supporting PSG.”
Paris Saint-Germain FC Sports - Europe Business Alexandre Ricard Sports F Soccer S Marseille
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