Marriott, the world’s largest hotel company, plans to expand its home-sharing business to the U.S. in May, according to a person with knowledge of the matter. It already operates a home-sharing business in European cities such as London, Paris and Rome.
The world’s largest hotel company plans to launch the U.S. home-sharing business in May, according to a person with knowledge of the matter who asked not to be identified before a formal announcement is made. Marriott, which declined to comment, already operates a home-sharing business in a handful of European cities, including London, Paris and Rome.
In some corners of the industry, Airbnb is viewed as a fearsome competitor with a large, diverse stock of offerings — and a reputation for flouting hotel taxes and local regulations. After Airbnb agreed to buy hotel-listing startup HotelTonight in March, the head of the American Hotel and Lodging Assn. fired off a statement demanding that the home-sharing company be regulated like the trade group’s members.
“Many of their customers are choosing to stay with them for one reason only, and that’s because they’re cheap,” Sorenson said in a recent interview with David Rubenstein for Bloomberg Television. “We’re not really in the bottom part of the market — our business is never going to be to provide the cheapest stay.”
Sorenson’s company took an early step into the home-sharing business last May, when it launched a pilot program in London that Sorenson said would offer a “ better product” compared with existing options. The company expanded to a handful of other cities in a bid to combine the home-sharing format, which appeals to families and other groups, with the company’s loyalty program and expertise in managing hotels.
Marriott isn’t the only traditional hospitality company to eye home-sharing. Hyatt Hotels Corp. made a strategic investment in startup Oasis Collections in 2017 in an early bid to offer hotel loyalty program members the option to spend points on home rentals. That move followed Accor SA’s 2016 acquisition of luxury-rental company Onefinestay.
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