'Marketing Is Going Organic' digitalmarketing marketing
Before magazines and television, everything that we bought came from word-of-mouth recommendations. As the technology evolved, advertising became increasingly advanced. Mega animated billboards and mobile ads are now everywhere we look. Yet, it seems that marketing is going back to its roots—real people.The pandemic offered us an opportunity to reassess our values system, role models, and consumption choices.
The influencer ecosystem itself has changed. Where one formally had to be a mega-influencer with millions of followers to get sponsorship deals, nano or micro-influencers with a few thousand followers are now just as important. If your brand prioritizes personal interaction in niche markets, influencers with a tight-knit following may deliver better results.It is a challenge for a business to jump online and choose a handful of influencers or bloggers to collaborate with your brand.
Referral traffic is undoubtedly the most important measure of success. If you are serious about digital marketing, you should already haveintegrated into your website. Google Analytics offers incredible clarity when it comes to website referral traffic.