Mark Zuckerberg wants to reinvent social networking, this time around messaging
time Mark Zuckerberg likes to run. In 2016 Facebook’s boss pledged to cover 365 miles that year and, ever the overachiever, completed the challenge by July. He does not practise martial arts, but his almost discomfiting poise could lead you to mistake him for a master of something like aikido. That would be appropriate, for in his professional life Mr Zuckerberg is trying to turn his opponents’ energy against them.
Mr Zuckerberg expects migration from the online “town square” to a digital “living room” to continue; stories may soon outnumber posts on Facebook’s newsfeed. The plan is to build it around WhatsApp, which already offers secure texting. It would let users find each other, pay digital and offline shopkeepers, or purchase a cornucopia of online services—perhaps one day using Facebook’s own currency. In time, the thinking goes, it may become as indispensable to Westerners as WeChat is in China.
That is just as well, for “platform shifts” are tricky. Microsoft did not see smartphones coming and Facebook itself almost missed the rise of mobile apps. To succeed, it must clear a number of hurdles. The first is technical. Facebook wants an Instagram user to be able to send a note directly to a friend on WhatsApp. Creating a common phone book for these services, with a combined total of 2.7bn users and different source codes, presents a knotty problem for programmers.
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