Within hours of launching Threads, Twitter's rival, Mark Zuckerberg posted that 5 million people had registered on the platform
cross-promotion. The new Meta app requires an Instagram account to log in, and once signed up, users can opt to follow the same accounts they follow on Instagram — if they’ve already signed up for Threads, of course.
While visually the app mirrors Twitter, the terminology has been given the Meta treatment: Retweets have been swapped with “reposts” and tweets with “threads.” The app closely resembles Twitter visually, although some of the wording has been changed, with retweets called “reposts” and tweets called “threads.” And while the majority of Twitter users are capped at 280 characters, Threads can reach 500 characters. Along with text, posts can include videos up to 5 minutes long and photos, plus links.
Zuckerberg’s strategy of poaching users from rival products has proved successful in the past. In 2020, Instagram
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