Mark Zuckerberg may love the metaverse, but here’s one upcoming web3 game he might not be too happy about. The Rabbit Hole features characters that are “posed to defend Web3 from the corporate overlord, Metazuckbot.”
The Rabbit Hole features characters that are “posed to defend Web3 from the corporate overlord, Metazuckbot.”The NFT launch came the same day as Meta’s dismal Q3 earnings announcement.
Metazuckbot runs the in-game ZuckCorp, where the thuggish but cute bunny protagonists from the My Pet Hooligan NFT collection were previously imprisoned and forced to mine Karrot. Now free, they roam the city alongside the villain’s former slaves, ZuckBots, which were also released as an NFT collection earlier this week.
“We’re always exploring what makes us laugh and what we would like to see in a game. With the Zuckbot-related lore, it was mainly inspired from the fact that big corporations are mining our data and making the users the prey for them to profit off of. We were basically tapping into the ethos of what we see happening around us,” said COO and producer Luke Paglia.
While Zuckerberg believes his investment in the metaverse will pay dividends in the long term, he’s having trouble convincing people — including at his own company. A poll of Meta employees in May found only 58% understood the company’s metaverse strategy.
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